How To Find Top Toy Manufacturing Companies in China

Can you trust the toy manufacturing companies you find online?

How can one identify the best toy suppliers in China?

In this toy sourcing article, we share:

  1. Advice for toy brand owners and toy resellers
  2. Which platforms/channels are best for screening toy manufacturing companies
  3. Assessment criteria to identify top toy manufacturing companies

Advice For Finding OEM Toy Manufacturers and Toy Wholesalers

Manufacturers and Toy Wholesalers

Before choosing a toy manufacturer in China, toy importers worldwide should ask themselves an important question…

“Will I just resell in my home country or do I want to create my own toy product line?

If you would like to simply resell hot-selling made-in-China toys, you can easily search for qualified suppliers that are verified on online B2B marketplaces like Alibaba or Global Sources. 

These suppliers might NOT be the factories themselves, meaning that the pricing they can offer you is not factory-direct prices, but they may have a wide variety of toys that are ready to ship instantly, pretty much like the local wholesalers in your region.

A few insider tips here:

  1. Look at what your target market competitors are selling at Amazon or Ebay. The Best Sellers page is updated hourly to reflect the most popular toy products based on sales.
  2. Try to search for the same toys that are sold by Chinese suppliers on these marketplaces, if they are not patented or exclusively protected.
  3. Evaluate whether it is a good move to resell the same kinds of toys in the same market. If the market competition is still relatively low and the demand is still growing, it may not be a bad idea to just resell it.
  4. Ask for help from a trustworthy sourcing agent! Pre-shipment quality checks after ordering from Chinese suppliers is strongly recommended to minimize importing risks.
Working with a professional OEM toy manufacturer

If you are a toy brand owner or designer who has unique product ideas that need to be customized, working with a professional OEM toy manufacturer is your only option in China.

But, if you are new to importing from China, finding the best toy manufacturer for your project might be a daunting task.

Depending on your project goal, our honest advice is to not place a large order with the first factory you find. 

Order samples from multiple toy manufacturing companies before finally choosing one to cooperate with in the long term.

Again, a professional sourcing company based in China would be of great help because they can communicate your ideas and specific requirements to Chinese toy manufacturers more effectively. 

Methods to Find the Best Toy Manufacturers

China toy expo
  1. Toy Exhibitions and Trade Fairs

Undoubtedly one of the best ways to look for top toy manufacturing companies in China. The upcoming China Toy Expo will be held in Shanghai from February 23 to February 25, 2022, which will gather the top toy industry leaders that are experienced toy exporters, covering a multitude of toy categories.

However, owing to the restrictions on foreigners looking to enter China currently due to the pandemic, you have to calculate whether it is worthwhile to be quarantined for 14 days in a hotel to get to know your potential toy partners in China. The cost of staying in the quarantine hotel will be at your own expense.

  1. Online B2B marketplaces
Online B2B marketplaces

If you are serious about finding a toy manufacturing company for your projects online, look no further than, Made-in-China, and DHgate.

Why? Simply because these websites are the top three Chinese B2B marketplaces in terms of the number of monthly unique visitors.

To be a supplier on a B2B marketplace, Chinese companies need to go through a verification process that proves that they are legitimate and have the ability to fulfill orders. 

In fact, many quality Chinese toy manufacturers have moved to online marketplaces to connect with buyers due to the decline of offline tradeshows like the Canton Fair. 

Internet giants like Alibaba are backed by China’s Belt & Road Initiative as an engine for cross-border export growth, meaning that more and more qualified suppliers can now be found online.

Download our free ebook if you want to learn about more local sourcing websites for your supplier screening process.

  1. Working with sourcing agencies based in China
Chinese sourcing companies

Seek to work with Chinese sourcing companies that are close to the manufacturing hubs of toy categories you’re looking for. 

Usually, established sourcing agencies can get better unit prices of products as they order frequently and in bulk with a network of toy manufacturers. 

They are experienced in OEM project management and quality control to ensure that what the manufacturers produce is exactly what you are looking for. 

A reliable sourcing agency should be able to give you precise quotes from accredited suppliers promptly and accurately if you have given them your specific product requirements.

Assessment Criteria for Screening Quality Toy Manufacturers in China

Factory audits to evaluate suppliers

Selecting a quality toy manufacturer is of paramount importance. But, what do you need to look out for?

Look for these signals when you evaluate a toy manufacturer:

  1. Long history of operations

Established toy manufacturers are always the preferred option to work with. In fact, many established toy manufacturers in China formerly operated in Hong Kong in the 70’s and 80’s, especially those that are now located in Dongguan and Shantou of Guangdong province. 

You should check out their official website for their background information. The “Yrs” sign on simply reflects the years they have been registered as an Alibaba seller so you may need to do more research if you want to understand how qualified a toy supplier really is.

  1. Spacious factory floor space and a large number of staff

A large factory and many staff usually mean that the production capacity of the toy manufacturer is bigger, ensuring that they have enough manpower to fulfill your orders within the promised lead time.

Many unreliable toy manufacturers overpromise and underdeliver on their projects to try to capture market share. However, this will result in disappointment for toy importers and sales losses if orders are substantially delayed.

  1. Feedback on B2B marketplaces
Feedback on B2B marketplaces

Apart from getting basic information about manufacturers, the key function of online marketplaces is to have an idea of what other importers think about the suppliers. 

Although this cannot be trusted entirely as some of the reviews may be fabricated, it is still one of the best ways to assess whether a toy supplier is who they claim they are.

More importantly, you can also check their transaction volume for the past 6 months to see whether they have recently been active. Low transaction volume might imply that they are not focusing too much on getting sales or just simply not quite trusted by importers.


We trust that this article has shed a bit more light on how to find a top toy manufacturer in China.

Identified a toy manufacturer but not sure if they’re legit?

Start with getting a factory audit done by a trusted agency or inform a sourcing company about your toy sourcing needs.

Have any questions? Be sure to leave us your comments in the comment section below.

All the best for your next toy sourcing project in China!

Anakin Tam

Anakin Tam

Our China Sourcing Blog writer and head of marketing & sales shares weekly updates to help importers/e-commerce sellers avoid costly pitfalls and find the best products when starting their sourcing journey in China.

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