Import Toys From China: What You Need To Look Out For!

Wondering how to import toys from China, but have no clue where to start?

You have come to the right place! 

In this guide you will learn more about:

  • Why toy importers need to source from China
  • Top toy manufacturers in China and their locations
  • Types of toys made in China
  • Toy quality standards and quality control
  • Toy tariffs
  • Many more practical tips on importing toys from China

Start sourcing quality toy products from China with our how-to guide below!

Why Import Toys From China?

Toy suppliers in China

China is the “World’s factory.” 

You can basically source almost any kind of product from China, not to mention a wide range of toy categories.

Top exporters of toys

China was the top toy exporting country in 2019 at 62,798 million USD, almost ten times that of second-ranked USA, at 6386,77 million USD. 

Germany and Hong Kong follow China and the USA, but Hong Kong’s toy exports are usually re-exports of Chinese toys, which indirectly reflects the importance of China in the global toy industry. 

But why are importers worldwide buying toys from China?

Well, the answer is pretty straightforward. 

China produces a majority of the best toys in the world such as wooden toys, plastic toys, electronic toys, and stuffed animals. 

More importantly, Chinese suppliers often offer the best prices, allowing importers to resell with lucrative profit margins.

China Toy Expo

If you ever wanted to see how comprehensive the toy categories available to import from China are, look no further than the China Toy Expo held annually in Shanghai

It is the largest B2B trade fair in Asia covering over 17 toy categories and export-ready toy manufacturers, attracting at least 100,000 international buyers annually over the past 18 years. 

So, it’s safe to say that China is the ultimate place to source and import toys from. 

Top Toys Manufacturers in China and Where They’re Found

China toy manufacturing

Top toys manufacturers in China are located in different industry clusters of the country, depending on their respective categories. 

Below, we are going to look at some renowned toy suppliers in China and their locations, which gives you a clear picture of where to find reliable toy manufacturers easily.

  1. Chenghai, Shantou City, “The Capital of Toy Manufacturing In China”

With more than 16,410 toy-making factories and related suppliers, Chenghai is undoubtedly the number one sourcing hub for a wide range of toy categories.

Source everything from plastic toys like electronic toys, RC toys, and car toys to educational toys, baby toys, stem toys, girl toys and kitchen play toys. 

Its complete toy supply chain that includes toy design, mold making, material processing, printing, and packaging is among the best in China. 

21.8% of toys made in China are from Chenghai.

The “Chaoshan spirit” of vision and entrepreneurship also makes the toy industry here famous worldwide.

Some toy suppliers in Chenghai:

  • Shantou Chenghai XaQi Toys Industrial Co., Limited
  • Shantou Chenghai Goodway Infant Toys Factory
  • Shantou Chenghai LA Toys Factory
  1. Dongguan, Guangdong, “The World’s Factory”
Dongguan toy factory

“Dongguan Traffic Jam, Global Shortage” is a famous saying used to highlight the importance of Dongguan in the global supply chain. 

Unsurprisingly, Dongguan is also an important production base for a wide range of toy categories, accumulating years of experience and technology from Hong Kong toy entrepreneurs since the early ’80s.

Major toy exports from Dongguan are plush toys, stuffed animals, and soft toys, and most suppliers here accept OEM or ODM orders from international buyers.

The quality of Dongguan toys is considered to be highest in general due to the use of advanced technologies and its export-driven strategy as an industrial powerhouse. 

Toy suppliers in the different “towns” of Dongguan:

  • Dongguan Yi Kang Plush Toys Co., Ltd. (Chashan town)
  • Dongguan Yuankang Plush Toys Co. Ltd (Liaobu town)
  • Dongguan JiaHong Toys Co.,Ltd (Qingxi town)
  1. Yangzhou, “The Eastern Capital of Plush Toys”

Not far away from Shanghai, Yangzhou is a famous tourist city, but its plush toy manufacturing capacity is among the highest in China.

Considered to be one of the best industrial clusters for making soft toys, its average price of plush toys is a bit lower than that of Dongguan and Shantou in Guangdong province.

However, some importers comment that the quality of Yangzhou toy manufacturers is relatively lower than their Guangdong counterparts as its product lines are more locally targeted.

Make sure to check whether these Yangzhou toy suppliers conform to the toy quality or safety standards of your home country before placing an order.

Some plush toy suppliers in Yangzhou:

  • Yangzhou Better Toys Co., Ltd.
  • Yangzhou Lucky Bear Craft & Gifts Co., Ltd.
  • Yangzhou Yiyabao Toys & Gifts Co., Ltd.
  1. Other notable cities for toy importers to explore in China:
  1. Qingdao, Shandong province (Plush toys)
  2. Nanjing, Jiangsu province (Soft toys)
  3. Yiwu, Zhejiang province (Small toys)
  4. Lishui, Zhejiang province (Wooden toys)
  5. Quanzhou, Fujian province (Baby toys)
  6. Zhongshan, Guangdong province (Educational toys)
  7. Guangzhou, Guangdong province (Electronic toys)

Check out our China sourcing guide for all of the top sourcing websites you can use to find China toy suppliers here!

Popular Toys Categories To Source From China

Popular toy categories on Amazon

There is a long list of very specific toy categories, but with consumer-based e-commerce stores like Amazon, you’ll see these featured toy categories

In general, we would classify toys into bigger groups such as: 

  • stuffed toys and dolls 
  • educational toys
  • electronic toys
  • plastic toys
  • baby toys
  • sports toys
  • wooden toys
  • building toys
  • bath toys

But, what are the top-selling toys in China??

We would like to recommend some quality toys from China under each category that you may want to resell in your country:

1) Stuffed cushion plush toy (stuffed toys and dolls)

Stuffed cushion plush toy

Although not purely regarded as plush toys, stuffed cushion plush toys are a perfect mix of home products and toys that are highly in demand due to the increased time at home worldwide since 2020. 

It is perfect for a relaxing, comfortable stay at home. 

2) Wooden cooking toy set (educational toy)

Wooden cooking toy set

A great inspiration for little kids to learn about cooking from a young age. 

As both an educational and wooden toy, this kitchen toy set is becoming more and more popular among parents looking to have fun with their kids at home!

3) Drones (electronic toys)

Toy drones

Drones are not just for adults and there are many more manufacturers other than the famous and pricey DJI

Toy drones are like remote control toys for kids and beginners to master the wonder of aerial flight and maybe learn to become a budding pilot in the process!

4) Anti-stress squeeze toys (plastic toys)

Anti-stress squeeze toys

A perfect way to relieve stress for adults and a lovely plastic toy for kids that love squishing things.

It’s also a good home decoration item for living areas like the kitchen and backyard.

5) Hanging toys/baby gym (baby toys)

Baby hanging toys

Classic baby toy set for toddlers aged 1 to 3.

This baby gym with hanging toys is a very good companion for your babies. 

They’re safe, entertaining, and inspiring!

6) Portable basketball hoop for kids (sports toys)

Portable basketball hoop for kids

Developing the sporting skills of little kids from an early age is very beneficial for their development in the long run.

Basketball hoop for kids is perfect for training hand-eye coordination and spatial perception, and it’s also a great way to interact with one’s kids and practice your own slam dunk!

7) Noah’s Ark kids wooden ship (wooden toys)

Noah's Ark kids wooden ship

Noah’s Ark is a story from the Bible and serves as an inspiration for kids’ spiritual growth.

This wooden ship is made from safe materials displaying a wide range of animals, making it a fun and quality wooden toy for kids!

8) Magnetic building tiles (building toys)

Magnetic building tiles

2D or 3D space models can be built with this building toy. 

A very engaging STEM toy for encouraging kids to learn to build things from scratch. 

9) Water slide set (bath toys)

Water slide set bath toy

Quality bath toys like this water slide set are great for kids’ visual training, tactile training, and imagination.

Parents can interact with kids in an amusing way during bath time. 

As you can see from above, you can source almost any kind of toy from China and there are many more interesting toy products to be discovered! — tell us about your requirements and we’ll help you find them!

Toy Defects and Quality Control

Toy defects

Product safety of toys is of paramount importance.

Any defects or substances that are hazardous to children are simply unacceptable. 

Due to the large number of toy suppliers available to choose from in China, you have to keep a close eye on the quality of the toys manufactured. 

Types of Toy Defects:

  1. Chemicals

Harmful chemicals like lead can put kids at risk of serious health issues. Harmful chemicals are most frequently found in chalk and painted toys.

  1. Manufacturing and Design Defects

If small pieces of a toy are not properly attached and assembled, they can break off easily and turn into a choking hazard. Toys with strings and ribbons can accidentally strangle a child.

  1. No Warning Labels

Toy manufacturers are responsible for putting warning labels on their toys. Without a warning label, parents and kids are not informed about the potential risks of playing with the toys and may lead to serious safety issues. 

Toy Quality Control & Compliance

Toy quality control

Different countries have a required set of standards for imported toys from China or other countries. Certifications are mandatory requirements for countries such as:

United States: The ASTM F963 toy safety standard

Consumer Product Safety Commission

ASTM F963 has long been a major standard for toy safety in the USA:

​1) Mechanical/Physical testing

2) Flammability testing 

3) Chemical testing

4) Lead and phthalates test

5) Labeling test

Depending on your toy category, your imported products must comply with these safety standards and be able to present a test report.

Look for toy suppliers with test reports as a way to screen out underperformers and save costs on doing tests on your own. 

European Union: EU Toy Safety Directive (EN 71)

CE EN-71

1) EN 71-1: Mechanical and physical properties
2) EN 71-2: Flammability
3) EN 71-3: Specification for migration of certain elements

These three are just the basics and there are many more tests for gauging toy quality. EN 71 compliance is compulsory when selling toys in the EU.

As a toy importer, you have a responsibility to verify that the product is EN 71 compliant. Third-party lab testing is required from time to time.

To get it all done by yourself can be very overwhelming!

Consider hiring a sourcing agent to find the best toy suppliers for you with good credentials and test reports!

China Tariffs on Toys

It’s important to note that global governments are trying to increase tariffs on Chinese products, especially for important categories like toys.

On 1st December 2021, 32 nations will remove China from preferential tariff treatment, only Norway, Australia & New Zealand remain to offer GSP trade benefits to China.

Top 5 toy importing countries tariff rates of China-made toys:

  1. USA

An average 15% tariff on product value since 2019 as a result of the China-US Trade War.

  1. EU

A relatively complicated tax system with an average toy tariff of 0 to 17%.

  1. United Kingdom 

Since 2021, the UK has implemented a new “UK Global Tariff.” The average tariff on China toy imports is in the range of 0%to 5%.

  1. Japan

On average from 2% to 5 % which is relatively low. 

  1. Canada

A toy tariff of 0 to 12% depending on toy categories.

Get A Free Importing Consultation to understand the exact tariff rate for the toys you intend to import from China.

Get Help Importing Toys From China

Get help importing from China

Importing toys from China can be a challenging task. 

From finding the best toy manufacturers to following up with toy quality inspections, you cannot easily do it without a dedicated team of sourcing professionals that are on the ground. 

Get a Free Quote for your toy sourcing project in China and leave us comments below if you have any questions!

Anakin Tam

Anakin Tam

Our China Sourcing Blog writer and head of marketing & sales shares weekly updates to help importers/e-commerce sellers avoid costly pitfalls and find the best products when starting their sourcing journey in China.


  1. Hello i want to start a small bizness ,for now iwant to buy toys fr infants and up how much you thank i need to started

    1. Hi Branda,

      You have come to the right place as we have been sourcing infant toys from China since 2009.

      To answer your question about importing quantity, it depends on how you are going to resell the infant toys. Are you opening up a store in your city? Are you trying to set up an ecommerce shop? Do you want to become a distributor in your region?

      If you would like to just start with testing the market, we can help with negotiating prices and a lower MOQ (Minimum Order Quantity) with most toy suppliers in China.

      Can you tell us what are your current ideas and where do you want to import the toys to?

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